Tony Alessandra, PhD, CSP, CPAE
Building Customers, Relationships, and the Bottom Line

Dr. Tony Alessandra helps companies achieve market dominance through specific strategies designed to out-market, outsell, and out-service the competition.

Recognized by Meetings & Conventions Magazine as “one of America’s most electrifying speakers,” Dr. Alessandra was inducted into the Speakers Hall of Fame in 1985, and is a member of the Speakers Roundtable, a group of 20 of the world’s top professional speakers.  

Dr. Alessandra has a street-wise, college-smart perspective on business, having realized success as a former graduate professor of marketing, entrepreneur, business author and keynote speaker. He earned his BBA, MBA and PhD, all in marketing, from the University of Notre Dame, the University of Connecticut, and Georgia State University, respectively.  

What is it about Tony Alessandra that gets audiences excited? It’s really very simple. He reaches people — from the Board of Directors to the front-line folks in the trenches. He gets across new, important information “with a lot of snap” — so people can grasp it, remember it, and use it. He offers audiences practical ideas that produce profitable bottom-line results. Tony's polished style, powerful message and proven ability as a consummate business strategist consistently earns rave reviews.  

Dr. Tony Alessandra is president of, a company that offers online 360º assessments; Chairman of, a company that created the first Online Learning Mastery System™; and is the founding partner of Platinum Rule Group (, a company that provides corporate training and consulting based on The Platinum Rule®.  

Dr. Alessandra is a widely-published author with 17 books translated into 49 foreign language editions, including The Platinum Rule, Collaborative Selling and The Art of Managing People. Tony's numerous video and film projects include the six-time international award-winning film, The Power of Listening; as well as Walt Disney Productions' ground-breaking Non-Manipulative Selling. Audio programs include Nightingale-Conant's best selling Relationship Strategies, The Dynamics of Effective Listening, and 10 Qualities of Charismatic People.  

Dr. Alessandra’s television program, “People IQ” is currently aired on The Success Training Network.

Tony's Topics

- Communication
- Customer Loyalty
- Sales

Communication Skills
The Platinum Rule
Relationship Strategies for Building Customer and Employee Loyalty

Most of us never figure people out. We just ricochet through life, getting along with some people and dealing as little as possible with others because they're so different from us. In this HIGHLY entertaining and insightful program, Tony Alessandra shows you how to practice The Platinum Rule: "Do unto others as THEY would like done unto THEM!" Once you understand and master The Platinum Rule, you'll be able to build bridges to people of any style in any business or personal situation. The Platinum Rule content is practical... accurate... and immediately useable. Here's what you'll learn:

  • How to spot the clues that help you "read" other people and accurately determine their behavioral style.
  • What makes people tick, their strengths and weaknesses, likes and dislikes.
  • How to practice adaptability – changing your strategy and/or approach based on the situation or the person whom you're dealing with.

Customer Loyalty
How to Get and Keep Customers... For Life

Turn your customers into business apostles who "preach the gospel" according to your company. Dr. Alessandra discusses the importance of a customer-driven focus including key insights for creating customer intimacy, customer retention, and customer satisfaction. In this dynamic program, he reveals strategies for turning moments of misery into moments of magic for your customers and shows how everyone in your organization can increase customer loyalty by:

  • Building value for the customer
  • Differentiating your company, products, and sales reps from the competition
  • Cross-selling a range of products and services to both increase profitability and customer retention
  • Increasing your internal customer responsiveness and external customer satisfaction
  • Creating an emotional attachment with your customers

Sales - Collaborative Selling
How to Gain the Competitive Advantage in Selling

Selling today has evolved from a transactional, one-shot sale mentality to building lifetime customer relationships; from persuading and telling to problem solving and helping; from low-price selling to value-added selling. In this interactive session, Tony shows your sales and service reps how to become a solution consultant by focusing more on studying customer needs and assuring customer satisfaction than on pitching product features. Some of the guiding philosophies of this program include:

  • Prescription before diagnosis is malpractice
  • People don't buy because they're made to understand, they buy because they feel understood
  • Professionals are defined not by the business they're in, but by the way they're in business
  • When two people want to do business together, they won't let the details stand in the way
  • The sale begins when the customer says... Yes

Watch Video selections from Tony Alessandra

Dr. Tony Alessandra's Web Site