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Tony Alessandra, PhD, CSP,
CPAE
Building Customers, Relationships,
and the Bottom Line
Dr. Tony Alessandra helps companies
achieve market dominance through specific strategies designed to out-market,
outsell, and out-service the competition.
Recognized by Meetings & Conventions
Magazine as “one of America’s most electrifying speakers,” Dr. Alessandra
was inducted into the Speakers Hall of Fame in 1985, and is a member
of the Speakers Roundtable, a group of 20 of the world’s top professional
speakers.
Dr. Alessandra has a street-wise, college-smart
perspective on business, having realized success as a former graduate
professor of marketing, entrepreneur, business author and keynote
speaker. He earned his BBA, MBA and PhD, all in marketing, from the
University of Notre Dame, the University of Connecticut, and Georgia
State University, respectively.
What is it about Tony Alessandra that gets
audiences excited? It’s really very simple. He reaches people — from
the Board of Directors to the front-line folks in the trenches. He
gets across new, important information “with a lot of snap” — so
people can grasp it, remember it, and use it. He offers audiences
practical ideas that produce profitable bottom-line results. Tony's
polished style, powerful message and proven ability as a consummate
business strategist consistently earns rave reviews.
Dr. Tony Alessandra is president of AssessmentBusinessCenter.com,
a company that offers online 360º assessments; Chairman of BrainX.com,
a company that created the first Online Learning Mastery System™;
and is the founding partner of Platinum Rule Group (www.PlatinumRuleGroup.com),
a company that provides corporate training and consulting based on
The Platinum Rule®.
Dr. Alessandra is a widely-published author
with 17 books translated into 49 foreign language editions, including
The Platinum Rule, Collaborative Selling and The Art of Managing
People. Tony's numerous video and film projects include the six-time
international award-winning film, The Power of Listening; as well
as Walt Disney Productions' ground-breaking Non-Manipulative Selling.
Audio programs include Nightingale-Conant's best selling Relationship
Strategies, The Dynamics of Effective Listening, and 10 Qualities
of Charismatic People.
Dr. Alessandra’s television program, “People
IQ” is currently aired on The Success Training Network.
Tony's Topics
- Communication
- Customer Loyalty
- Sales
Communication Skills
The Platinum Rule
Relationship Strategies for Building
Customer and Employee Loyalty
Most of us never figure people out. We just
ricochet through life, getting along with some people and dealing
as little as possible with others because they're so different from
us. In this HIGHLY entertaining and insightful program, Tony Alessandra
shows you how to practice The Platinum Rule: "Do unto others
as THEY would like done unto THEM!" Once you understand and
master The Platinum Rule, you'll be able to build bridges to people
of any style in any business or personal situation. The Platinum
Rule content is practical... accurate... and immediately useable.
Here's what you'll learn:
- How to spot the clues that help you "read" other
people and accurately determine their behavioral style.
- What makes people tick, their strengths
and weaknesses, likes and dislikes.
- How to practice adaptability – changing
your strategy and/or approach based on the situation or the person
whom you're dealing with.
Customer Loyalty
How to Get and Keep Customers...
For Life
Turn your customers into business apostles who "preach the gospel" according
to your company. Dr. Alessandra discusses the importance of a customer-driven
focus including key insights for creating customer intimacy, customer
retention, and customer satisfaction. In this dynamic program, he
reveals strategies for turning moments of misery into moments of
magic for your customers and shows how everyone in your organization
can increase customer loyalty by:
- Building value for the customer
- Differentiating your company, products,
and sales reps from the competition
- Cross-selling a range of products and
services to both increase profitability and customer retention
- Increasing your internal customer responsiveness
and external customer satisfaction
- Creating an emotional attachment with
your customers
Sales - Collaborative
Selling
How to Gain the Competitive
Advantage in Selling
Selling today has evolved from a transactional,
one-shot sale mentality to building lifetime customer relationships;
from persuading and telling to problem solving and helping; from
low-price selling to value-added selling. In this interactive session,
Tony shows your sales and service reps how to become a solution consultant
by focusing more on studying customer needs and assuring customer
satisfaction than on pitching product features. Some of the guiding
philosophies of this program include:
- Prescription before diagnosis is malpractice
- People don't buy because they're made
to understand, they buy because they feel understood
- Professionals are defined not by the business
they're in, but by the way they're in business
- When two people want to do business together,
they won't let the details stand in the way
- The sale begins when the customer says...
Yes
Watch Video selections from Tony Alessandra
Dr. Tony Alessandra's Web Site
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